Forschung & Innovation
Publikationen
Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change
PMU Autor*in
Paul Clemens Murschetz
Alle Autor*innen
F. Haumer, L. Schlicker, Paul Clemens Murschetz, C. Kolo
Fachzeitschrift
JOURNAL OF STRATEGY AND MANAGEMENT