Paracelsus Medizinische Privatuniversität (PMU)

Forschung & Innovation
Publikationen

Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

#2021
#JOURNAL OF STRATEGY AND MANAGEMENT

PMU Autor*in
Paul Clemens Murschetz

Alle Autor*innen
F. Haumer, L. Schlicker, Paul Clemens Murschetz, C. Kolo

Fachzeitschrift
JOURNAL OF STRATEGY AND MANAGEMENT

Kurzfassung