Paracelsus Medizinische Privatuniversität (PMU)

Research & Innovation
Publications

Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

#2021
#JOURNAL OF STRATEGY AND MANAGEMENT

PMU Author
Paul Clemens Murschetz

All Authors
F. Haumer, L. Schlicker, Paul Clemens Murschetz, C. Kolo

Journal association
JOURNAL OF STRATEGY AND MANAGEMENT

Abstract